Rugged, Reliable, Ready: How ProMaster’s Memory Cards Fuel My Workflow
Exploring Reliability in Every Shot
For a professional photographer and videographer like myself, shoots can range from long days in harsh, unpredictable environments to fast paced events and commercial projects where timing matters. The locations, conditions, and creative demands might shift constantly, but one thing never changes: the need for storage I can trust.
Reliable storage is at the heart of every shoot, whether it’s handling high speed 4K video or working through classic British weather. When I use dependable memory cards, I can focus on capturing the story, without ever stressing about the dreaded ‘card error’ flashing up at the worst possible moment.
Planning for the Day
Before I even step out the door, my workflow starts with one thing - organisation. Every shoot has its own demands, whether I’m packing drones for aerial work, DSLRs for stills or trail cams and action cameras for remote captures. But no matter the kit list, there’s one constant that quietly underpins everything - having fast, reliable memory cards that I know can keep up. It’s the kind of detail that’s easy to overlook…until the moment you wish you hadn’t.
It sounds simple, but having a clean, reliable starting point sets the tone for the entire shoot.
I load each device with the right ProMaster card for the job:
CFexpress cards for high res stills and demanding 4K/8K video
UHS-II SD for backup bodies and everyday stills reliability
microSD for 4K drone aerials, GoPro action moments and remote wilderness trail cam spots
Rugged Card Case to keep everything safe, dry and easy to grab on the go
In the Field
The field is where memory cards prove themselves, not in spec sheets, but in real life weather, pressure, and physical conditions.
Over the last few weeks, the Lake District delivered exactly what you'd expect at this time of the year: endless rain, icy spells, pockets of fog, brief flashes of golden light, and the kind of cold that makes operating a camera with gloves feel like a bit like an escape room!
Ultra fast performance: CFexpress Type B 4.0 delivers up to 3500 MB/s read and 3100 MB/s write, enabling high-speed 4K/8K video capture, continuous shooting and rapid file transfers
Professional grade video: VPG400 certified to guarantee sustained write speeds of at least 400 MB/s
Massive capacity: Up to 1TB, allowing extended shoots without swapping cards
Rugged housing: Shock, vibration, moisture and temperature resistant - built for extreme environments
Optimised compatibility: Works with flagship mirrorless and cinema cameras, supporting dual-slot workflows and high speed capture
These cards are my go to when shooting high speed 4K video or fast action stills. It’s obvious to see these cards have been built for purpose, allowing me to capture wildlife in harsh conditions or fast moving commercial events without worrying about buffering or missed frames.
Fast write/read: 300 MB/s read, 260 MB/s write – reliable for high resolution images and video backups
High capacity storage
Durable & industrial grade: Up to 3x stronger than standard memory cards, with components designed to withstand water, high humidity, extreme heat, cold and impact
Designed for reliability: The usual SD card lock switch has been removed to reduce risk of physical failure
Easy to spot: Unique red molded design helps quickly locate cards if dropped in the field
UHS-II / V60 performance: Supports fast read/write speeds for smooth shooting and quick file transfers across multiple cameras
These SD cards are my bread and butter. I use them extensively across multiple camera bodies as primary and secondary storage on shoots ranging from remote wildlife missions to controlled, intimate occasions. The rugged construction keeps them protected in cold, wet outdoor conditions, while their robustness handles the inevitable bumps, drops and fast paced card swaps that come with dynamic shooting scenarios. With these SD cards, I can confidently focus on capturing the story, knowing my images and footage are safe no matter the environment or pace of the shoot.
High capacity: 256GB storage, perfect for capturing long drone flights, POV sequences and extended action camera shoots
Fast & reliable: 100MB/s read and 90MB/s write speeds, UHS-I U3, V30 video speed class, ensures smooth 4K video capture with no dropped frames
Durable & rugged: Up to 3x stronger than standard cards, engineered with industrial grade components to withstand water, high humidity, extreme heat, cold, and impact
Easy to spot: Bright red molded design makes it easy to locate if dropped in the field
Versatile: Includes SD adapter for use in a wider range of devices, from drones to GoPros and other action cameras
These microSD cards are essential for aerial and action work. Whether it’s a sunrise drone flight over snow covered mountains, fast wildlife tracking or capturing GoPro POV shots and action sequences, I can rely on them to keep pace with every moment. Their rugged construction protects against freezing, wet and windy conditions, while fast write speeds ensure smooth 4K recording and that every second of footage is safely captured. Small but mighty!
Back at Base: The Editing Workflow
Once the shoot wraps, the workflow shifts to the digital side, and this is where speed and reliability matter just as much as in the field. Whether I’m at a coffee shop or back at the desk after a long day, having a system I can trust makes all the difference.
With ProMaster card readers, transferring files from CFexpress, UHS-II SD and microSD cards is almost instant. I can back up drone footage, review wildlife shots and start shaping the story without waiting around for slow transfers. The Rugged Card Case keeps everything organised until I can get files back up. As I sit back with a coffee in hand, knowing every file is safely backed up, there’s nothing better than scrolling through all the epic shots and amazing footage captured, safe in the knowledge that every moment made it from the field to my laptop without a hitch.
The Confidence to Create
At the end of the day, memory cards might not be the flashiest gear in my bag, but they’re absolutely one of the most important. Knowing my storage is reliable lets me focus fully on every stage of my workflow, from capturing the moment to shaping the final images and footage, without ever wondering if a card will hold up. With ProMaster’s Rugged cards, I know my workflow is bulletproof and I can capture, edit and deliver with confidence.
George Carr
From Australia’s vibrant wildlife and marine ecosystems to Canada’s rugged wilderness and iconic large mammals, George has honed his skills across a range of photography disciplines, including landscapes, wildlife, and underwater imagery.
See more on his Instagram @georgecarrmedia.
